The Facts
Bonhams announced that Lucinda Bredin will lead the company's international communications starting in November. Bredin, currently Arts Editor of The Week and Editor of Bonhams Magazine, has edited the magazine since 2004 and contributes to the Financial Times and The Economist. She previously held senior editorial roles at Tatler, Harpers & Queen, and the Evening Standard. Matthew Girling, Bonhams joint global CEO, said the appointment will leverage Bredin's unmatched media and arts networks to raise the auction house's profile across the 27 countries where it operates.
The Signal
The appointment signals Bonhams' strategic push to strengthen its global communications as it competes with rivals like Christie's and Sotheby's. Bredin's deep connections in the British arts and media landscape—including interviews with figures like Nicholas Serota and Thomas P. Campbell—will be central to enhancing Bonhams' editorial voice and brand visibility. For collectors, this move underscores the growing importance of sophisticated media strategy in the auction industry, where reputation and market positioning increasingly depend on curated content and institutional partnerships.
- People: Lucinda Bredin, Matthew Girling
- Auction Houses: Bonhams
- Locations: London
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