Born and based in Los Angeles, Guadalupe Rosales gained prominence through her digital archival initiatives, Veteranas and Rucas and Map Pointz. These projects originated on social media platforms as a means to preserve and share visual histories of Southern California's Latino youth culture from the late twentieth and early twenty-first centuries.

Her practice centers on the collection and curation of vernacular photography, ephemera, and personal narratives. By transforming private snapshots into public archives, she explores themes of memory, community identity, and the documentation of subcultural spaces that have historically been excluded from traditional institutional records.

Rosales continues to be recognized for her contributions to contemporary art through her work as an educator and artist. Her archival projects have been featured in various institutional contexts, bridging the gap between grassroots community history and the formal art world.