The Facts
On September 28, 2026, Gagosian announced that Michael Craig-Martin's Music (2026), a monumental LED installation created in collaboration with the W1 Curates public art platform, will be on view from October 5 to November 4, 2026, on the exterior of the Flannels flagship store on Oxford Street, London. The work compresses twenty years of Craig-Martin's depictions of musical instruments onto high-resolution LED screens wrapping the three-story building, viewable 24 hours a day. A specially curated audio component has been added for the London presentation, with an immersive audiovisual experience in the W1 Curates space in the store's basement. The work previously premiered at Hï Ibiza.
The Signal
The installation underscores the growing convergence of contemporary art and luxury retail, using a commercial facade to reach audiences beyond traditional gallery walls. For Craig-Martin, it extends his practice into the public realm on an architectural scale, while the audio component reflects a broader trend toward immersive public art. For collectors, it signals the viability of large-scale commissions to enhance a brand's cultural credibility, and it reinforces Craig-Martin's standing in contemporary art.
- Artists: Michael Craig-Martin
- Locations: London
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