Heritage Auctions Hires Joe Maddalena as Executive Vice President

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Friday, August 28, 2026 · 1 min read
Appointment Heritage Auctions

The Facts

Joe Maddalena has joined Heritage Auctions as Executive Vice President, bringing a 35-year career as the founder of Profiles in History, the world's largest auctioneer of Hollywood memorabilia. Among the iconic items he sold are Luke Skywalker's lightsaber, Dorothy's ruby slippers, and Marilyn Monroe's "subway dress" from "The Seven Year Itch," which realized $5.52 million in 2011. Maddalena is widely recognized as a leading authority on entertainment memorabilia and historical documents, and he starred for three seasons on Syfy's "Hollywood Treasure."

The Signal

Maddalena's appointment bolsters Heritage Auctions' expertise in pop culture and entertainment memorabilia, a sector where he holds numerous Guinness World Records for screen-used items. His extensive relationships with major collectors and knowledge across categories including nature, science, rare books, and wine will enable Heritage to serve clients more efficiently. The move signals Heritage's strategic expansion into specialized collecting fields beyond traditional fine art.

  • People: Joe Maddalena
  • Auction Houses: Heritage Auctions
  • Prices: $5.52 million
Originally via Heritage Auctions · Curated by The Cultural Signal

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