The Facts
The Kunsthaus Zürich reported 513,162 visitors in 2024, one of the highest attendance figures in its history, up from 504,349 in 2023. The museum attributed the result to its attractive program and high-caliber collection, which increasingly draws international audiences. The best-attended exhibition of the year was "Matthew Wong – Vincent van Gogh. Letzte Zuflucht Malerei," which attracted 63,496 visitors. Due to strong public interest, the museum has extended the opening hours for its Marina Abramović exhibition on its final weekend: on Friday, February 14, and Saturday, February 15, 2026, the show will remain open until 10 p.m. The exhibition runs through February 16, 2026.
The Signal
The 2024 attendance marks the second-highest annual figure since the museum's expansion opened in 2022, when it recorded 555,529 visitors. The sustained high turnout signals that the Kunsthaus's post-expansion programming is successfully building a larger, more international audience base. The strong showing for the Wong–van Gogh pairing—a cross-generational dialogue between a contemporary Chinese-Canadian painter and a Dutch master—underscores the institutional strategy of pairing modern and contemporary works to drive engagement. The extended hours for Abramović's show reflect the museum's responsiveness to visitor demand, a tactic that can boost ticket revenue and membership conversions.
- Artists: Marina Abramović, Matthew Wong, Vincent van Gogh
- People: Kristin Steiner
- Museums: Kunsthaus Zürich
- Locations: Zürich
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