Kunsthaus Zürich Reports 513,162 Visitors in 2024, Extends Abramović Exhibition Hours
The Facts
Kunsthaus Zürich recorded 513,162 visitors in 2024, one of the highest attendance figures in its history, up from 504,349 in 2023. The museum attributed the increase to its programming and collection, which have drawn more international guests. The most popular exhibition of 2024 was "Matthew Wong – Vincent van Gogh. Letzte Zuflucht Malerei," which attracted 63,496 visitors. Due to strong demand, the museum has extended the hours of its Marina Abramović exhibition on its final weekend: on Friday, February 14, and Saturday, February 15, the show will remain open until 10 p.m. The exhibition runs through February 16.
The Signal
The sustained attendance above 500,000 for a third consecutive year signals that Kunsthaus Zürich has successfully cemented its position as a major European destination following its 2022 expansion. The strong draw of the Matthew Wong–Van Gogh pairing and the extended hours for Abramović reflect a strategy of pairing historical masters with contemporary stars to drive foot traffic. For collectors, the museum's ability to maintain high attendance without blockbuster loan fees suggests a model of leveraging its own collection and targeted partnerships.
- Artists: Marina Abramović, Matthew Wong, Vincent van Gogh
- People: Kristin Steiner
- Museums: Kunsthaus Zürich
- Locations: Zürich
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