Kunsthaus Zürich Reports 539,953 Visitors in 2025, Abramović Retrospective Top Draw
The Facts
Kunsthaus Zürich recorded 539,953 visitors in 2025, one of the highest annual totals in its history. The Marina Abramović retrospective drew 118,903 total visitors (59,490 in 2025), while the permanent collection attracted 363,588. A mural by Jeffrey Gibson was installed in the public foyer in June 2025, and Monster Chetwynd's slide sculpture 'Zardoz' has been used over 30,000 times since its autumn 2025 installation. A new donation from a private collector will be unveiled from mid-January 2026. A survey of 2,477 members, 1,008 Swiss residents, and 443 visitors found 92% satisfaction, with 20% citing architecture and Alberto Giacometti as the most frequently named identification figure.
The Signal
The results show Kunsthaus Zürich's strategy of blending blockbuster exhibitions, permanent collection access, and free public installations to deepen local engagement while building international appeal. The increase in foreign visitors, particularly from the US, Middle East, and Asia, signals growing global recognition. The high satisfaction rate and early-age first visits (three-quarters before age 30) suggest durable audience development. The new donation, added quietly, reflects the museum's continued collection growth through private support.
- Artists: Marina Abramović, Jeffrey Gibson, Monster Chetwynd, Alberto Giacometti
- Museums: Kunsthaus Zürich
- Locations: Zürich
The Morning Signal · Daily
Get stories like this in your inbox
The art world in one daily email — auctions, openings, and acquisitions from 90+ primary sources, distilled into a five-minute read. Independent — no marketplace, no gallery ads.
Join collectors, dealers & curators
No spam · free every morning · unsubscribe anytime
The Jobs Digest · Weekly
New art-world jobs, every Monday
The Jobs Digest rounds up the week’s new museum, gallery, and auction-house openings — with salary when disclosed. One email a week, unsubscribe anytime.
