MoMA Issues Image Usage Guidelines for Press Publicity
The Facts
The Museum of Modern Art (MoMA) released a statement on January 1, 2026, outlining the terms under which press images may be used for publicity of the museum's exhibitions, programs, and news. The guidelines specify that images are provided exclusively to the press and only for promotional purposes related to MoMA and MoMA PS1. Permission to use images is limited to the extent of MoMA's and MoMA PS1's ownership rights, and any additional permissions remain the responsibility of the reproducing party. Images must be accompanied by the provided credit line and copyright information, and must not be distorted or mutilated.
The Signal
The announcement underscores the museum's emphasis on controlling the use of its visual assets, a common practice among major institutions to protect copyright and ensure proper attribution. For press outlets covering MoMA, these guidelines clarify the legal boundaries for reproducing exhibition and collection images, potentially affecting how stories are illustrated. The policy reflects a broader institutional focus on intellectual property management in the digital age, where image distribution is widespread and often unregulated.
- Museums: The Museum of Modern Art, MoMA PS1
- Locations: New York
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