White Cube Announces Hospital Rooms' 10th Anniversary Campaign Distributing 10,000 Artworks to NHS Hospitals
On July 9, 2026, White Cube announced Hospital Rooms' tenth-anniversary campaign '10 Years. 10 Artists. 10,000 Artworks', which will bring ten posters by ten artists into every NHS inpatient mental health hospital in England. The artists include Antony Gormley, Anish Kapoor, Grayson Perry, Jeremy Deller, and Beatriz Milhazes. Public drops of the posters, priced at £100 each, run 10–20 July and 3–13 September 2026. Hospital Rooms, founded in 2016, works with artists and clinical teams to integrate contemporary art into care environments.
The Signal
For collectors, the campaign offers a rare chance to acquire editioned works by blue-chip artists at an accessible price point, while the nationwide distribution signals a growing institutional embrace of art's role in public health. This initiative may set a precedent for how galleries and artists engage with social impact, potentially influencing future philanthropic models in the art world.
- Artists: Jules de Balincourt, Jeremy Deller, Antony Gormley, Chantal Joffe, Anish Kapoor, Beatriz Milhazes, Daisy Parris, Celia Paul, Grayson Perry, Yinka Shonibare
- Galleries: White Cube
- Locations: England
- Prices: £100
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