The Facts
Bonhams has appointed Reg Brack as International Director of Watches, US, based in New York. Brack will lead the auction house's watches business across the United States, overseeing business development, client engagement, and strategic growth. He brings more than 20 years of experience in the global watch and luxury industries, having held senior positions at Freeman's, Christie's, StockX, and The NPD Group. His appointment will be marked by the Fine Watches sale on December 8, the first live watch auction to be held at Bonhams' New York flagship on West 57th Street.
The Signal
The appointment signals Bonhams' intensified focus on the US watch market, a key growth area for the auction house. Brack's deep industry relationships and experience across auction, private sales, and digital channels position him to expand Bonhams' collector base and consignment pipeline. The December sale at the new flagship venue underscores the company's commitment to establishing a stronger physical and market presence in New York's competitive luxury auction landscape.
- People: Reg Brack
- Auction Houses: Bonhams
- Locations: New York
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