Born Amala Ratna Zandile Dlamini in Los Angeles, California, she began creating and releasing music on SoundCloud as a teenager. Her breakthrough came with the viral success of her 2018 single Mooo!, which propelled her into the mainstream music industry.

Her work is characterized by a blend of pop, R&B, and hip-hop, often incorporating elaborate visual aesthetics and performance art. She is noted for her technical rapping ability and her ability to navigate diverse musical styles, which has solidified her status as a prominent figure in contemporary popular music.

She has received significant critical and commercial recognition, including being named one of the world's most influential people by Time magazine in 2023. Her career continues to be defined by her impact on pop culture and her consistent presence on global music charts.