The Facts
Frieze has organized a London Gallery Walks program featuring East End Day on Sunday, October 11, 2026, from 11am to 6pm, coinciding with Frieze London and Frieze Masters (October 14–18) in The Regent's Park. East End Day highlights exhibitions across Dalston, Southwark, Old Street, and Bethnal Green, including Sung Tieu's 'How is your day?' at Emalin (September 26–November 14, 2026), Rebecca Warren's 'There Will Be Another You' at Maureen Paley (October 9–December 12, 2026), and Elise Nguyen Quoc's first UK solo show 'sous ultra-vide' at Herald St (September 24–November 7, 2026). Also featured are Dala Nasser at Peer and Ana Viktoria Dzinic at Nicoletti.
The Signal
The gallery walk initiative extends the fair's reach into London's art districts, offering collectors and visitors curated access during peak fair week. By spotlighting both emerging and established artists across multiple venues, Frieze reinforces its role in driving foot traffic to off-site galleries and fostering community engagement beyond the fairgrounds, a strategy that strengthens London's position as a global art hub.
- Artists: Sung Tieu, Rebecca Warren, Elise Nguyen Quoc, Dala Nasser, Ana Viktoria Dzinic
- Galleries: Emalin, Maureen Paley, Herald St, Peer, Nicoletti
- Locations: London
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