Frieze Seoul 2026 Adds New Curated Section Material Practice, Expands Programme
The Facts
On June 25, 2026, Frieze announced details for the fifth edition of Frieze Seoul, featuring a new curated section called Material Practice, organized by Hyeyoung Cho, which explores the exchange between contemporary art and Korean heritage. The fair will also include an expanded programme and the fourth edition of the 'Now & Next' series, supported by CHANEL, launching this summer, pairing established Korean artists such as Kim Bohie, Sojung Jun, and Jinju Lee with emerging talents Yumi Chung, Yunchul Kim, and Nosik Lim for dialogues on Korean art and culture. Artist Muyeong Kim will present new works at the fair that unpack colonial histories through traditional techniques.
The Signal
The addition of Material Practice signals Frieze's deepening commitment to highlighting Korean cultural heritage within a global contemporary art context, a strategic move that may attract collectors interested in the intersection of tradition and innovation. The 'Now & Next' series further cements the fair's role in nurturing intergenerational dialogue and supporting emerging Korean artists, reinforcing Seoul's position as a key hub in the Asian art market.
- Artists: Muyeong Kim, Kim Bohie, Yumi Chung, Sojung Jun, Yunchul Kim, Jinju Lee, Nosik Lim
- People: Hyeyoung Cho
- Locations: Seoul
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