Frieze Seoul 2026 Introduces New Section 'Material Practice' and Expanded Programming
The Facts
On June 19, 2026, Frieze announced details for the fifth edition of Frieze Seoul, which will feature a new curated section, "Material Practice", exploring the exchange between contemporary art and Korean heritage, curated by Hyeyoung Cho. The fair will also host the fourth edition of "Now & Next", supported by CHANEL, launching this summer, pairing established Korean artists Kim Bohie, Sojung Jun, and Jinju Lee with emerging talents Yumi Chung, Yunchul Kim, and Nosik Lim, respectively. The series aims to provide insights into the contemporary Korean art world through intergenerational dialogue.
The Signal
The new section underscores Frieze Seoul's deepening engagement with Korean cultural heritage, a strategic move as the fair continues to strengthen its position as a key hub for Asian art. For collectors, the emphasis on materiality and tradition alongside contemporary practice signals a growing market interest in works that bridge historical techniques and modern themes. The Now & Next series, now in its fourth year, reinforces the long-term investment in nurturing emerging Korean talent, a trend that is increasingly important in the global art market.
- Artists: Kim Bohie, Yumi Chung, Sojung Jun, Yunchul Kim, Jinju Lee, Nosik Lim
- People: Hyeyoung Cho
- Locations: Seoul
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