The Facts
On October 8, 2026, Galerie Max Hetzler announced extended opening hours for its London gallery during Frieze week. The gallery will operate from 10am to 6pm on Monday, October 12; 10am to 8pm on Tuesday, October 13; 10am to 6pm from Wednesday through Friday, October 14–16; and 11am to 6pm on Saturday, October 17. The extended schedule accommodates collectors and visitors attending the fair.
The Signal
The move reflects a growing trend among blue-chip galleries in Mayfair to increase accessibility during peak art-market periods such as Frieze week. For collectors, the later hours on Tuesday and the weekend opening provide more flexibility for viewing works outside the fair's official schedule, potentially driving greater foot traffic and sales. Galerie Max Hetzler's decision signals a strategic emphasis on direct gallery engagement during the fair's run.
- Galleries: Galerie Max Hetzler
- Locations: London
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