The Facts
Hauser & Wirth has invited the public to participate in 'Your Cookbook for Iwan,' a digital global community cookbook inspired by art. Participants are asked to visit one of the gallery's locations or Artfarm's hospitality spaces, choose an artwork that inspires them, and imagine it as a recipe—a painting might become a soup, a sculpture a feast, a drawing a dessert. Submissions, including a written recipe of up to 500 words and/or images, must be sent via email to learning@hauserwirth.com before Saturday 31 October. The project celebrates the launch of the publication 'A Cookbook for Iwan: From Studio to Stove' and is open to all ages, with entries accepted in any language.
The Signal
The initiative reflects Hauser & Wirth's ongoing commitment to community engagement and the intersection of art with everyday life, following similar participatory projects like 'Learning Exchange: Artists Matter.' By inviting the public to translate visual art into culinary form, the gallery creates a low-barrier, creative entry point for audiences who may not typically engage with contemporary art. For collectors and curators, the project signals a broader institutional trend toward experiential, multi-sensory programming that builds audience loyalty and generates shareable, user-generated content—valuable for both brand visibility and educational outreach.
- Artists: Anna Maria Maiolino, Jenny Holzer
- Galleries: Hauser & Wirth
- Locations: Somerset, Menorca, New York, Palo Alto, Los Angeles, Braemar, Paris
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