Heritage Auctions Promotes Aviva Lehmann and Alissa to Deputy Chairman and Senior Roles
The Facts
Heritage Auctions announced on August 25, 2026, the promotion of Aviva Lehmann to Deputy Chairman of Fine Art and Alissa to a senior leadership role in American and Western Art. Lehmann, a former Christie's specialist with over 25 years of experience, has overseen landmark sales including the Boy Scouts of America's Norman Rockwell Collection and the $7.2 million sale of Rockwell's "So You Want to See the President!" to the White House Historical Association. Alissa, who joined Heritage in 2011 as Vice President of American & Western Art, has managed multi-million-dollar collections and served as a distinguished auctioneer for over 20 years.
The Signal
The appointments signal Heritage Auctions' continued investment in its American Art and Illustration departments, a sector where Lehmann has been a market innovator. For collectors, the elevation of specialists with deep expertise in narrative and Western art suggests the auction house is positioning to capture growing demand for these categories, particularly as institutions like the White House Historical Association acquire major works. Alissa's dual role as auctioneer and department head also underscores the importance of live salesmanship in an increasingly digital market.
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- Artists: Norman Rockwell, Georgia O'Keeffe, Robert Motherwell, Helen Frankenthaler, Andy Warhol, J.C. Leyendecker, Albert Bierstadt, Frederic Remington, Jaune Quick-to-See Smith, Howard Terpning
- People: Aviva Lehmann, Alissa
- Auction Houses: Heritage Auctions
- Museums: White House Historical Association
- Locations: New York, California
- Prices: $7.2 million
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