The Facts
Kunsthaus Zürich recorded 539,953 visits in 2025, one of the highest annual totals in its history. The Marina Abramović retrospective drew 118,903 visitors (59,490 in 2025), while the permanent collection attracted 363,588. Publicly accessible works by Jeffrey Gibson (installed June 2025) and Monster Chetwynd (slide in the garden, used over 30,000 times since autumn 2025) boosted footfall. International visitors grew, notably from the US, Middle East, and Asia, and redemptions of the Zürich Card rose from 4,881 in 2024 to 15,915 in 2025. A survey of 2,477 members, 1,008 representative respondents, and 443 on-site visitors found 92% satisfaction, with 75% of visitors from the canton of Zürich and over 40% of under-35s having visited at least once.
The Signal
The museum’s ability to combine blockbuster exhibitions with free, playful public art strengthens its dual role as a local anchor and an international draw. The high repeat-visit rate among members (average five times per year) and the strong youth engagement signal that Kunsthaus is successfully cultivating a new generation of museum-goers. The survey’s finding that Alberto Giacometti is the most frequently named identification figure underscores the enduring power of a canonical artist in building institutional identity, even as contemporary commissions broaden the audience. The announced donation (to be unveiled mid-January 2026) continues a quiet but steady collection growth strategy.
- Artists: Marina Abramović, Jeffrey Gibson, Monster Chetwynd, Alberto Giacometti
- Museums: Kunsthaus Zürich
- Locations: Zürich
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