Kunsthaus Zürich Reports 539,953 Visitors in 2025, Boosted by Abramović Retrospective
On January 21, 2026, Kunsthaus Zürich announced it recorded 539,953 visitors in 2025, one of its highest annual totals. The Marina Abramović retrospective drew 118,903 visits (59,490 in 2025), while the permanent collection attracted 363,588. Free public artworks — a Jeffrey Gibson mural installed June 2025 and Monster Chetwynd's slide sculpture 'Zardoz' — saw over 30,000 uses since autumn 2025. A survey of 2,477 members and 1,008 Swiss respondents showed 92% satisfaction, with Alberto Giacometti the most-cited identifier. International visitors increased, especially from the US, Middle East, and Asia.
The Signal
The numbers demonstrate Kunsthaus Zürich's effective dual focus on local engagement and international appeal. High satisfaction and repeat membership visits suggest stable support. The rise in foreign attendance, along with Zürich Card redemptions jumping from 4,881 to 15,915 year-over-year, indicates growing art tourism. Free public installations lower entry barriers for younger audiences, reflecting a wider museum trend toward accessibility.
- Artists: Marina Abramović, Jeffrey Gibson, Monster Chetwynd, Alberto Giacometti
- Museums: Kunsthaus Zürich
- Locations: Zürich
The Morning Signal · Daily
Get stories like this in your inbox
The art world in one daily email — auctions, openings, and acquisitions from 90+ primary sources, distilled into a five-minute read. Independent — no marketplace, no gallery ads.
No spam · free every morning · unsubscribe anytime
The Jobs Digest · Weekly
New art-world jobs, every Monday
The Jobs Digest rounds up the week’s new museum, gallery, and auction-house openings — with salary when disclosed. One email a week, unsubscribe anytime.
