National Gallery of Art Wins Seven Webby Awards for Museum Rizzler Series
The National Gallery of Art won seven 2026 Webby Awards announced May 11, 2026, for its digital content strategy. The museum received awards for the Museum Rizzler series in Best Use of Vertical Video and Best Social Content Series, Arts, Culture, and Lifestyle, plus honors for its Instagram account, Stories section, and website. Videos featuring curator Alison Luchs have accumulated over 25 million views. The National Gallery has now secured 12 Webby Awards since 2022.
The Signal
The awards underscore how established museums can expand reach through targeted social media formats that connect with younger demographics. The Museum Rizzler approach shows measurable global engagement from repurposing collection highlights in accessible language. This effort aligns with the museum's open call inviting creators to produce short-form videos tied to the 250th anniversary commemoration.
- People: Alison Luchs
- Museums: National Gallery of Art
- Locations: Washington, DC
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