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Phillips in Association with Bacs & Russo's The Geneva Watch Auction: XXIV, held on November 7 and 8, 2026, achieved a total of CHF 92,045,568 ($112,277,184), becoming the first live watch auction to surpass $100 million. The two-day sale at Hotel President in Geneva achieved a white-glove result with all 217 lots sold, setting 24 world records. Seventeen lots exceeded CHF 1 million, led by the F.P. Journe Chronomètre à Résonance "Régence" at CHF 8,680,500 ($10,588,474), marking the fifth consecutive Phillips live auction with a watch selling for more than $10 million. Other top lots included a stainless-steel Patek Philippe Ref. 1436 split-seconds chronograph at CHF 6,267,000 and Cartier's Portico Mystery Clock No. 4 at CHF 4,815,000, a world record for any Cartier timepiece. The sale drew 2,121 registered bidders from 69 countries.
Phillips got to nine figures in a live saleroom before Christie's or Sotheby's did — and did it on wristwatches, not contemporary art.
Auction Result
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