The Facts
On September 16, 2026, the National Gallery of Victoria announced the inaugural NGV x Kérastase Power Talks, a biannual event series featuring leading female voices in art, design and culture. The first session, on October 1, 2026, will host British model, actress and mental health advocate Adwoa Aboah in conversation at NGV International in Melbourne. The event marks the first Australian iteration of Kérastase's global Power Talks program and the brand's first partnership with a cultural institution. Previous global editions have featured Demi Moore, Emily Ratajkowski and Amelia Dimoldenberg in cities including Paris, Mumbai, Los Angeles and Warsaw. Aboah, 34, is a Time magazine 'Next Generation Leader', founder of the nonprofit mental health organization Gurls Talk, and launched the handbag label The Veil in 2024. Admission is free with bookings essential; tickets become available on September 16.
The Signal
The NGV x Kérastase Power Talks series signals a strategic expansion of the museum's public programming into the intersection of fashion, advocacy and contemporary culture, a move that may attract younger, non-traditional audiences to the institution. For Kérastase, the partnership with a major cultural institution deepens its brand-cause positioning beyond luxury haircare into social impact and thought leadership, leveraging the museum's prestige and audience. For collectors and artists, such collaborations indicate a growing trend of luxury brands aligning with museums for exclusive, intimate events that elevate both brand equity and institutional relevance, potentially opening new patronage pathways.
- People: Adwoa Aboah, Tony Ellwood, Samuel Choong
- Museums: National Gallery of Victoria
- Locations: Melbourne
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