The Facts
On April 29, 2026, the Stedelijk Museum Amsterdam announced a partnership with Samsung to bring 30 works of modern art from its collection to the Samsung Frame TV via the Samsung Art Store subscription. The selection includes pieces by Claude Monet, Paul Cézanne, Vincent van Gogh, Kazimir Malevich, Wassily Kandinsky, Henri Matisse, and others, spanning movements from Impressionism to Abstract and early modernism. High-resolution technology allows users to view the works in detail from home. The museum’s director, Rein Wolfs, stated that the collaboration makes art part of daily life.
The Signal
The partnership places the Stedelijk alongside other major institutions already on the Samsung Art Store, such as the Rijksmuseum, Van Gogh Museum, Tate, and MoMA. By digitizing a curated slice of its collection for a consumer-tech platform, the museum extends its reach beyond its Amsterdam galleries and into private living rooms. For collectors and art lovers, this signals a growing trend of museums using smart-home devices to create new viewing contexts, potentially changing how audiences engage with canonical modern works outside traditional exhibition spaces.
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- Artists: Kazimir Malevich, Henri Matisse, Vincent van Gogh, Paul Cézanne, Wassily Kandinsky, Fernand Léger, Robert Delaunay, Claude Monet, Alexej von Jawlensky, James Ensor, Theo van Doesburg, Oskar Schlemmer, Sophie Taeuber-Arp, Jan Toorop, Charley Toorop, George Hendrik Breitner, Olga Rozanova, Isaac Israëls, Aleksei Morgunov, Leo Gestel, Else Berg, Thérèse Schwartze, Jacob Bendien, Jean Brusselmans
- People: Rein Wolfs
- Museums: Stedelijk Museum Amsterdam
- Locations: Amsterdam
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