The Facts
Tom Sachs will open '31 Rue Cambon' in his SoHo studio, a handmade replica of Chanel's Paris flagship. The installation features plywood sets, LEGO jewelry, cardboard fixtures, and a chandelier made from recycled bicycle reflectors. Sachs, 60, has previously created installations like Nutsy's (2001–03) and the ongoing 'Space Program' series, which stage NASA missions in handmade materials. The project is not about the fashion house per se, but about the artist's relationship with desire and craftsmanship, as he replicates objects he covets in plywood.
The Signal
Sachs' transformation of his studio into a retail-like environment blurs the line between art, commerce, and luxury branding. For collectors, it underscores the growing trend of artists engaging with fashion houses as both subject and medium, while Sachs' use of humble materials critiques the exclusivity of high fashion. The project continues his practice of replicating aspirational objects, offering a commentary on consumer desire and the authenticity of handmade production.
- Artists: Tom Sachs
- People: Coco Chanel
- Galleries: Thaddaeus Ropac
- Locations: New York
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