The Facts
On October 21, 2026, the Walker Art Center announced the return of its annual British Arrows Awards screenings, running November 27, 2026 through January 2, 2027. The program celebrates 40 years of collaboration between the Minneapolis museum and the UK-based British Arrows organization, a partnership that has drawn more than 595,000 attendees since its 1986 inception. This year's lineup includes a Michel Gondry-directed Chanel advertisement featuring A$AP Rocky and a San Pellegrino spot starring Stanley Tucci. Member presale opened September 23 and general public sale opened September 30, with tickets starting at $20.
The Signal
The 40-year run makes the Walker one of the longest-standing American venues for the British Arrows, and the event's enduring popularity underscores the museum's use of moving-image advertising as a lens on contemporary culture. The 2026 edition coincides with the British Arrows' own 50th anniversary, a milestone that Lisa Lavender, the organization's managing director, said reflects a shared commitment to creativity and craft; the arrival of new co-chairs Charlie Gatsky and Dom Thomas signals a generational handover as the screenings continue to draw holiday-season audiences.
- Artists: Claes Oldenburg, Coosje van Bruggen
- People: A$AP Rocky, Stanley Tucci, Michel Gondry, Lisa Lavender, Charlie Gatsky, Dom Thomas
- Museums: Walker Art Center, Museum of Modern Art
- Locations: Minneapolis
- Prices: $20
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