White Cube: Louise Giovanelli Wins Robson Orr TenTen Award, Print Commissioned for Government Art Collection

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Tuesday, October 13, 2026 · Release dated October 12 · 1 min read
London
Image: London · Photo by Alev Takil on Unsplash
Award White Cube

The Facts

On October 12, 2026, White Cube announced that Louise Giovanelli is this year's recipient of the Robson Orr TenTen Award, with a commission for a new print for the Government Art Collection. The TenTen Award, a 10-year programme founded by Sybil Robson Orr and Matthew Orr with the GAC, pairs leading British artists with the national collection. Giovanelli created "Media Luna" (2026), a limited-edition 14-colour screenprint using a photographed blonde wig, altered through flipping, rotating and projection onto cellophane-like materials. The print is available to purchase from White Cube from 4pm on October 13, 2026; editions are displayed in British government buildings worldwide and shared with the public across the UK.

The Signal

The award bolsters Giovanelli's institutional standing and gives White Cube a visible role in a government-backed collecting initiative. For collectors, the edition offers an accessible entry point to an artist whose painting practice revolves around the same motif of hair and artificiality, complete with refracted highlights and film-like grain. The TenTen's 10-year structure signals the GAC's longer-term commitment to placing contemporary British art in public-facing settings beyond museum walls.

  • Artists: Louise Giovanelli
  • People: Sybil Robson Orr, Matthew Orr
  • Galleries: White Cube
  • Museums: Government Art Collection
  • Locations: London
Originally via White Cube · Curated by The Cultural Signal

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