The Facts
Getty has released its 2026 Holiday Gift Guide, featuring merchandise that debuts the institution's refreshed brand identity and its guiding message 'ALL FOR ART'. The guide includes items such as ceramic trays, water bottles, denim caps, and canvas bags, as well as collections inspired by artworks in the Getty Museum's collection, including the Porcelain Jewels and Chantilly Kakiemon collections. Other highlights include a Miffy keychain, an interactive book on mythical creatures, and a silk bandana based on a drawing by Odilon Redon. Prices range from $15.50 for a tea tin to $85 for a silk scarf. The Getty Center will close for a year of renovations beginning March 15, 2027, but the online store will remain available.
The Signal
The gift guide underscores Getty's strategy to maintain engagement with its audience during the upcoming closure of the Getty Center for renovations. The refreshed brand identity, centered on the message 'ALL FOR ART', aims to make art accessible beyond the museum walls. The merchandise, inspired by the collection, offers a way for supporters to take a piece of Getty home.
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- Artists: Mary Cassatt, Odilon Redon, Dick Bruna
- Museums: Getty Museum, Getty Center, Getty Villa
- Locations: Los Angeles, Malibu
- Prices: $30, $50, $60, $40, $85, $25, $45, $15.50, $19, $24.99, $35, $39.95, $70
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