Kunsthaus Zürich Attracts 539,953 Visitors in 2025, Driven by Abramović Retrospective
The Facts
On January 21, 2026, Kunsthaus Zürich reported 539,953 visitors in 2025, among the highest in its history. The Marina Abramović retrospective drew 59,490 visits, and the collection attracted 363,588. Public works by Jeffrey Gibson and Monster Chetwynd boosted engagement. International visitation rose sharply, and Zurich Card use tripled to 15,915. A survey of 2,477 members and 1,008 Swiss residents found 92% satisfaction, with Alberto Giacometti as the top identification figure. A new donation went on view in mid-January 2026.
The Signal
The results highlight the museum's deep local roots—75% of visitors come from the canton—and its growing international profile. Expanded health-oriented programming, including partnerships with the Opernhaus and Kinderspital, signals a strategic commitment to accessibility. The strong attendance and survey data may serve as a benchmark for other institutions seeking to broaden their audience.
- Artists: Marina Abramović, Jeffrey Gibson, Monster Chetwynd, Alberto Giacometti
- Museums: Kunsthaus Zürich
- Locations: Zürich
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