MoMA and Hyundai Card Open MoMA Bookstore in Seoul's Dosan Park District
The Museum of Modern Art and Hyundai Card have opened MoMA Bookstore in the Dosan Park area of Seoul. The store stocks over 1,100 copies of more than 200 titles, including MoMA-published exhibition catalogues and books on art, design and architecture drawn from the museum's collection. It is located near other Hyundai Card spaces including the Cooking Library, Iron & Wood and Red11, and continues a partnership that has lasted nearly 20 years.
The Signal
The opening extends MoMA's retail presence into a major Asian market through an established corporate collaborator, giving local consumers, professionals and enthusiasts direct access to its publications. The move reinforces Hyundai Card's role in cultural programming and positions the bookstore as both a retail destination and an extension of the museum experience.
- Museums: The Museum of Modern Art
- Locations: Seoul
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