The Facts
On October 13, 2026, Phillips announced it will auction a Rolex Daytona reference 6239, the first known example ever awarded to the winner of an automotive race. The watch was presented to British driver Vic Elford for his victory at the 24 Hours of Daytona in 1968, which marked Porsche's first 24-hour endurance race win. It is consigned directly from the personal collection of comedian and Porsche collector Jerry Seinfeld. The watch will be offered in The New York Watch Auction: XV in December 2026, with an estimate of $100,000 to $200,000.
The Signal
The watch's provenance combines two highly desirable attributes: a direct link to a historic motorsport milestone and ownership by Seinfeld, one of the most prominent watch and car collectors in the world. For collectors of both horology and racing memorabilia, this piece represents a rare intersection of provenance that could drive bidding well above estimate. The sale also underscores the continued strength of the vintage watch market, particularly for pieces with unique racing histories and celebrity associations.
- People: Jerry Seinfeld, Vic Elford
- Auction Houses: Phillips
- Locations: New York
- Prices: $100,000 to $200,000
📊 Market Intelligence
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