The Facts
Phillips will offer 16 watches from the Pucci Papaleo Collection of Rolex Chronographs at The Geneva Watch Auction: XXIV on November 7 and 8, 2026, in Geneva. Assembled over three decades, the collection traces Rolex chronograph development from the 1930s to the 1970s. Highlights include an early Ref. 3525 'Bariletto' (estimate CHF 250,000–500,000), a pink gold Ref. 3335 (same estimate), a square Ref. 3830 (estimate over CHF 1,000,000), a 'Paul Newman Musketeer' Ref. 6239 (estimate CHF 250,000–500,000), and a possibly unique 14k gold 'Paul Newman Lemon' Daytona Ref. 6264 (estimate over CHF 1,000,000).
The Signal
Pucci Papaleo, a Rome-based collector and author of 'Ultimate Rolex Daytona,' has shaped the collection with an uncompromising eye for condition. The sale, curated with Phillips' Bacs & Russo, follows earlier thematic auctions like 'Daytona Lesson One' (2013) and 'Daytona Ultimatum' (2018). The exceptional preservation and rare references underscore the strong market for top-tier vintage Rolex chronographs.
- People: Pucci Papaleo, Aurel Bacs, Livia Russo
- Auction Houses: Phillips
- Locations: Geneva
- Prices: CHF 250,000–500,000, in excess of CHF 1,000,000
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