Tuesday, May 26, 2026 · No. 145
Zeitz MOCAA Partners With M&C Saatchi Abel to Launch Instagram-Based Digital Navigation Tool
Photo by Maria Lupan on Unsplash

Zeitz MOCAA Partners With M&C Saatchi Abel to Launch Instagram-Based Digital Navigation Tool

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Tuesday, May 26, 2026 · 1 min read
Partnership Zeitz MOCAA

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has launched a digital navigation tool titled the Insta Map to assist visitors in navigating its seven floors and 60 galleries. Developed in partnership with advertising agency M&C Saatchi Abel, the platform provides real-time overviews of exhibitions, key artworks, and facilities via a dedicated Instagram interface. The initiative includes curated two-hour tours and educational content designed to increase accessibility for local and international audiences.

  • People: Emma King, Lauren Hess, Carmen Marais, David Green, Jochen Zeitz
  • Museums: Zeitz Museum of Contemporary Art Africa, Zeitz MOCAA
  • Locations: South Africa, Cape Town
Originally via Zeitz MOCAA · Curated by The Cultural Signal
Photo by Maria Lupan on Unsplash

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