Zeitz MOCAA Partners With M&C Saatchi Abel to Launch Instagram-Based Digital Navigation Tool
Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has launched a digital navigation tool titled the Insta Map to assist visitors in navigating its seven floors and 60 galleries. Developed in partnership with advertising agency M&C Saatchi Abel, the platform provides real-time overviews of exhibitions, key artworks, and facilities via a dedicated Instagram interface. The initiative includes curated two-hour tours and educational content designed to increase accessibility for local and international audiences.
- People: Emma King, Lauren Hess, Carmen Marais, David Green, Jochen Zeitz
- Museums: Zeitz Museum of Contemporary Art Africa, Zeitz MOCAA
- Locations: South Africa, Cape Town
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